Blog Layout
HOW TO BUILD A SUCCESSFUL BRAND IDENTITY
Mar 20, 2020
"A brand isn't just visual or verbal, it permeates into the customer experience, your products and services, and your behaviour as a company..."
A huge thank you to Rajen Mistry, Founder and Creative Director Are & Be
for taking part in our first interview for the Wonderer #verycreativepeople
series!
It was fascinating talking to Rajen about how to build a successful brand identity - and why you need more than just a logo. Facebook, Johnson & Johnson and AstraZeneca are among the brands Rajen has worked with. Here, he shares his advice for brands who want to clarify their positioning and messaging, plus his tips for fuelling creativity.
We hope it's useful for you - Enjoy!
A media relations, brand partnership and influencer relations strategy will support the UK launch
A summary of why we believe creative PR is the Trojan Horse of marketing - without any underhand tactics or trickery
DriiveMe has appointed Wonderer PR to manage its communications strategy and support UK business growth
Advice on how to get your brain thinking more creatively to solve marketing challenges
We prove that a photograph says a thousand words with a hacktrick of national coverage from images alone
How to reach the 300 journalists, reporters and influencers who walk the aisles of London Toy Fair
