HOW TO GET MEDIA ATTENTION AT TOY FAIR
January 26, 2020
More than 300 journalists, reporters and influencers walk the aisles of London Toy Fair , making the three-day event a prime opportunity for toy and gaming brands to showcase their products to the press.
I had a blast meeting over 30 journalists and showcasing an innovative new product on the Bandai Namco stand. This included reporters and consumer editors from The Gadget Show, BBC Click, The London Evening Standard and several key parenting magazines.
There are more than 250 exhibitors all vying for the media's attention, so it’s worth having a few tricks up your sleeve to stand out from the crowd. The show is constantly evolving so, whether you’re a first-time exhibitor or a Toy Fair veteran, it pays to review your media relations activity each year, to ensure you're making strongest impact.
As a Toy Fair PR veteran, Toys N Playthings magazine, one of the leading UK toy trade magazines, asked me to give exhibitors my advice for getting the media's attention.
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