The company, which has gained a substantial following among urban skaters worldwide, has made a significant investment in its operations, particularly within its Kids range, and is now offering its range of inline and urban skates to retailers, buyers and stockists in the UK.
Micro Skate UK offers high quality, beautifully engineered inline skates with intelligent safety features. The brand –which operates independently from Micro Scooter – has a ‘Kids’ range for children of all ages and skill levels, and an ‘Urban’ range for older, more experienced skaters, plus accessories such as helmets and safety equipment.
It is endorsed by some of the world’s leading urban skaters. Ricardo Lino, Oksana Pervenenok and Marta Skubis, for example, are among the award-winning professionals and world class athletes who are ambassadors.
In the UK, Micro Skate has already started to gain traction online among British youngsters through influencers such as Jack Tierney, a popular British inline skater with over 120,000 Instagram followers, and Nicola Torelli, who has created huge excitement ahead of the UK launch with his stylish, viral videos and signature skating style.
The launch comes at a time when roller skating and roller blading are having a huge resurgence, particularly among tweens. In recent weeks #rollerbladingisback has gained momentum and has been trending on Instagram, while the #rollerskateschallenge has really taken off on TikTok.
We don’t see the trend slowing down any time soon and are excited to launch some really creative campaigns as we support the growth of the brand here in the UK.