THE POWER OF A STRIKING PR PHOTOGRAPH

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THE POWER OF A STRIKING PR PHOTOGRAPH

Jan 27, 2020

A picture says a thousand words, as the saying goes, and a striking image can also be PR gold.

We put this theory to the test and set ourselves the challenge of getting Bourton Vale Equestrian Centre into the national press. It was time to call in the expertise of Paul Nicholls, a multi-award winning PR photographer, who came up with the idea of photographing the horses from the centre riding through the scenic forge at Lower Slaughter, a quintessential Cotswold village.

The only catch was that the weather had to be cold. Very cold. Paul wanted all the drama of steam coming off the River Windrush as the horses ploughed through, plus the sprinkling of frost on top of the houses in the distance.

So, on the first freezing day of the year, we set up a photo shoot with three riders in the river. The images were pitched out to all the national photo-desks along with credit to Bourton Vale.

The Results

A hack-trick of national coverage (excuse the horsey pun). The Daily Mail, The Telegraph and The Times all used the images, with credit to Bourton Vale. The Times even featured a half page piece in print. Needless to say, the owners of the equestrian centre were over the moon with the coverage and now have masses of professional photographs to use across their website and social channels. We were also beyond happy to prove the point about the power of a great PR photograph.